Nikita Kuzmin

Imagotag

A platform that helps retailers manage in-store digital screens, ESL labels, and campaigns across multiple stores.

Built the campaign setup from scratch with drag-and-drop layouts and device-level assignment. Designed clear store campaign overviews. Made possible running campaigns with static or dynamic content on the digital assets in stores.

Build the layout

Imagotag asset being dragged onto a store layout grid
Users can drag an asset representing a digital advertising screen on in-store shelves onto the layout grid.

Grid placement

Imagotag asset snapping to the store layout grid
When the block enters the layout area, it snaps to the grid. The final placement position is highlighted in green while the block is being dragged.

Device assignment

Imagotag layout asset connected to a physical shelf device
To prepare the completed layout for in-store placement, users connect each asset to its corresponding physical device on the shelf.

Campaign overview

Imagotag campaign performance dashboard
The campaign dashboard surfaces the most important signals in one place: performance, status, inventory context, and campaign distribution.

Next project

Strada iOS