MixPanel report: Scan flow drop off
Before scanning, the user must enter the necessary parameters.
Understanding the scanning guidelines, such as positioning
and lighting, is also crucial. Guiding the user based
on scan results is a core feature of the app.
The stakeholders tasked us with improving the current
scanning process, as they experienced a drop
of more than 30% in user engagement during this flow.
Research
Based on the problematic steps, I also conducted
competitor research to compare how similar scanning apps
explain setup, camera placement, and real-time guidance.
Current flow review
I’ve separately examined all the steps in the scan process
and highlighted any potential issues that may arise when
a user interacts with the interface. I like
to draw arrows and attach my thoughts
or screenshots on this phase. It makes Figma
process more hand crafted as for me.
Here I highlighted that there are a lot of extra
taps where you have to focus on input field, then close
it → then open the next one etc.
In this suggestion, we focus on a key
parameter, similar to standard onboardings from Tinder
to Revolut. This approach eliminates an extra tap
to open the input field and another tap
to close it.
Guide redesign
Based on feedback from the focus group and internally,
some illustrations were found to be difficult
to understand without reading the text. Given people's
tendency to quickly scan information, I aimed
to make it smoother and easier to understand.
Consequently, I created “do” and “do not” examples.
Additionally, it was often difficult to reach the top
of the screen to “Skip” the process, so I relocated
the skip button to a lower position.
I also redesigned the 5-step onboarding process
to resemble cards, better conveying the idea that they can
be swiped left or right.
Flow states redesign
By displaying a person's overlay on a black
screen with camera access, we're already in the main
scan scene, where only one action is needed to unlock it.
We can recycle drawers with overlays in this scan scene,
offering a flexible solution for various scenarios.
For instance, these could include “Camera Access”
or “Volume is Too Low” notifications.
Flow alerts redesign
Also, during scanning, real-time issues may be displayed:
detected problem objects, improper lighting, inappropriate
clothing, etc.
Scan process redesign
In this case, we don’t just display the message
“Take a few steps back.” We also provide a frame
that the user should fit into. This helps the user understand
the required distance from the device on the floor.
Moreover, there’s no need to overlay the person with
a non-opacity posture example. Instead, simply make
it half-opacity and apply a blend mode.